Hacienda Guzmán joins the Gusto del Sur quality label

With its incorporation into Gusto del Sur, Hacienda Guzmán guarantees the excellence, authenticity and sustainability of its olive oils, further strengthening its positioning as a premium brand in both national and international markets.

Seville, September 30, 2025. - Hacienda Guzmán, a benchmark in the production of gourmet and organic extra virgin olive oils, has formalised its adhesion to the agri-food quality label Gusto del Sur, promoted by the Regional Government of Andalusia with the aim of distinguishing Andalusian products of excellence.

Through this incorporation, Hacienda Guzmán reaffirms its commitment to quality, sustainability and authenticity: values that define both the brand itself and the Gusto del Sur distinction. This seal guarantees that products bearing it meet more demanding requirements than those established in standard commercial regulations, offering consumers maximum assurance and trust.

Hacienda Guzmán’s entry into Gusto del Sur represents a strategic step that reinforces its positioning as a premium brand in the olive oil sector, while also boosting its visibility in national and international markets. This membership will enable the company to benefit from promotional initiatives and institutional support developed under the umbrella of the label, in addition to contributing to the joint projection of Andalusia’s most prestigious products.

“For Hacienda Guzmán, being part of Gusto del Sur is a recognition of our philosophy, based on sensory excellence, innovation and respect for the environment. We are proud to join a label that represents the very best of Andalusia and that will allow us to continue bringing the flavour of the south to the world,” said Álvaro Guillén, CEO of Hacienda Guzmán.

With this adhesion, Hacienda Guzmán consolidates its leadership in the organic and gourmet extra virgin olive oil sector, joining a collective project that highlights the richness, diversity and quality of Andalusian products.

About Hacienda Guzmán

With more than five centuries of olive oil tradition, and present in the most exclusive retail outlets in 30 countries, Hacienda Guzmán is dedicated to creating unique culinary experiences through its premium extra virgin olive oils. Our approach combines artisanal excellence with innovation, offering products that reflect the essence and character of Andalusia.

Our olive trees are cultivated on the historic La Rinconada estate in Seville, a privileged environment that ensures the highest quality olives. We follow land-friendly methods and apply meticulous care to the groves, so that every oil preserves the freshness and genuine flavour of the fruit.

In producing our oils, we select only olives harvested at their optimum ripeness and transfer them immediately to the mill for pressing, ensuring that every drop meets the highest quality standards. Our range includes single-varietal and coupage oils, as well as the exclusive HG V Centenario, which celebrates more than 500 years of history and olive-growing tradition.

In addition to our oils, Hacienda Guzmán also offers oleotourism experiences, where visitors and lovers of fine taste can immerse themselves in the history, culture and excellence of our estate and groves, discovering the true flavour of Andalusia.